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PEAK EVENTS

Where Ambition Meets Community

Join leaders and innovators from the Consumer Goods industry as we explore the digital tools, strategies, and transformations shaping the next era of growth.

Upcoming Events

Lebensmittel Zeitung Webinar

04 December I Online

Discover how The Quality Group, one of Europe’s leading sports nutrition and lifestyle brands, drives its shift from D2C success to B2B growth.

Learn how smarter retail execution, AI-powered sales excellence, and advanced image recognition are transforming field performance and unlocking new revenue opportunities.

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CG Cloud User Group

11 December I Munich

Join our Consumer Goods Cloud User Group to connect, share, and foster a strong community within the Consumer Goods industry. Together, we will explore the full capabilities of Salesforce CG Cloud, including retail execution, Trade Promotion Management, real-world Consumer Goods AI use cases, roadmap insights, and upcoming innovations.

This Event is designed to create a space for open dialogue between CG Cloud users, shared learning, and meaningful networking opportunities.

Register here

Trade Promotion Management (TPM) Webinar

Our client Coca-Cola Peninsula Beverages, a known Coca-Cola bottler and manufacturer from South Africa, shares how Trade Promotion Management drives efficiency, visibility, and ROI across teams.

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CG Cloud User Group

Date tbd I Germany

Join our Consumer Goods Cloud User Group to connect, share, and foster a strong community within the Consumer Goods industry. Together, we will explore the full capabilities of Salesforce CG Cloud, including retail execution, Trade Promotion Management, real-world Consumer Goods AI use cases, roadmap insights, and upcoming innovations.

This Event is designed to create a space for open dialogue between CG Cloud users, shared learning, and meaningful networking opportunities.

Coming soon

Salesforce Agentforce World Tour

Date tbd I Germany

Explore the Salesforce Ecosystem with us and discover how data, technology, strategy, and people can transform your business.

We will be onsite to demonstrate smarter and faster AI-powered retail execution, as well as other opportunities to achieve Commercial Excellence.

Coming soon

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We have offices in Germany, Switzerland, the UK, Greece, Portugal, and the US. We operate globally and act locally.

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our Locations
World map highlighting peak & Peak focus markets in North- and South America, Europe, South Africa, Australia and parts of east/south Asia like China, and locations like Germany, Switzerland, England, Portugal, Greece and America marked in red showing where Peak & Peak is located at..

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Cannibalization in the context of TPM

Cannibalization is a very well-known phenomenon in the fast moving consumer goods industry. In the TPM context, it usually refers to an expected loss of sales caused by the introduction of a new or promotion of an existing product that partially displaces a similar item.

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Increase sales team and store efficiency

Guided selling supports sales organizations to establish standardized guided field activities and perfect stores in parallel.

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Minimum Margin

In order to get a consumer good placed well on the shelves of a retailer, manufacturers often agree on a specific minimal retailer margin this product will be sold for. Such agreements add complexity to the daily work of a Key Account Manager.

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