Strategic Guidance & Deep Expertise for FMCG.
We transform in-depth understanding of the Consumer Industry into innovative commercial and digital strategies, bridging the gap between vision and reality: we advise, build, and operate.

How we drive impact
From strategy to execution and beyond, we address the unique operational and strategic needs of consumer goods brands. We translate our expertise and your vision into practical solutions that drive measurable business impact and growth across the value chain.

Advisory
We support our clients in defining digital transformation strategies that are actionable, value-driven, and tailored to real-world complexity.
Our consulting approach focuses on:
Designing pragmatic roadmaps
Prioritizing initiatives that drive value
Aligning stakeholders around a shared vision
We provide the strategic foundation for successful transformation — grounded in business outcomes and executed with clarity.

Architecture
We architect scalable, secure, and future-proof system landscapes that enable digital growth.
Our solutions are technology-agnostic and fully integrated into the broader business ecosystem.
We ensure your architecture is:
Aligned with your strategic goals
Designed for flexibility and performance
Built to evolve with changing demands

RGM/TPx practice
We unlock profitable growth through data-driven pricing and promotion strategies.
Our approach connects analytics with operational enablement to improve ROI and decision-making.
We support you:
Optimize trade spend and promotion planning
Implement tailored RGM frameworks
Build internal capabilities for sustained impact

CRM (REX) Practice
We design and implement CRM platforms that create connected, personalized customer experiences.
Our services span the full CRM lifecycle — from initial setup to continuous optimization.
We empower:
Seamless customer journeys
Enhanced loyalty and engagement
Cross-functional CRM integration

Data & Experience
We connect data strategy, analytics, and experience design to power intelligent decisions and personalized engagement.
By linking backend insights with frontend usability, we help brands create experiences that resonate and perform.
Our work ensures:
Strong data foundations
Customer insights turned into action
Unified, user-focused digital experiences

Technical Support
We ensure long-term platform stability and business continuity through our dedicated support services.
Our team provides hands-on operational assistance — with fast response times and deep system knowledge.
Our support includes:
Issue resolution and performance monitoring
System maintenance and upgrades
Continuous improvement and knowledge transfer
“Through our strong partnership and effective collaboration with Peak & Peak, we have established Salesforce as the primary daily tool for our Sales Reps. Jointly, we turned employees from all hierarchy levels to promoters – from C-Level to Sales Rep.”
- B2B Strategy Owner @ The Quality Group
