THE CLIENT
Innocent drinks is a subsidiary of The Coca Cola company that is a producer of chilled juices and smoothies.
The company is headquartered in London (UK) and has several subsidiaries across Europe and sells through food retail.
Industry: Beverages
1 Country
THE PROJECT
Innocent drinks is working with Peak & Peak since 2020 to continuously build and improve Salesforce solutions for:
Management of Key Accounts as well as all relevant Retail Stores in Germany
Planning Retail Store Visits via Salesforce Maps
Executing Visits with standardised action plans incl. offline capability via Axsy
Doing analytics of activities across a complex set of data between Key Accounts, Regions, Retail Stores and several SKUs/Products via Tableau CRM
THE CHALLENGES
Innocent Drinks, renowned for its natural beverages, faced rapidly evolving market demands, such as the shift from on-the-go bottles to larger packs during the pandemic.
Their existing custom-built software lacked the flexibility to swiftly adapt to new key performance indicators (KPIs) and changing sales objectives, resulting in delays and inefficiencies.
- Field- & POS Coordinator @ Innocent Drinks
THE SOLUTION
To address these challenges, Peak & Peak implement Salesforce’s Consumer Goods Cloud for Innocent Drinks. This solution provided a dynamic dashboard enabling real-time management of sales activities and KPIs. The system’s adaptability allowed for quick integration and modification of KPIs without reliance on extensive programming or IT support. Additionally, a gamified approach was introduced to make sales interactions more engaging, fostering a playful yet effective dialogue with retail partners.
EFFECTIVITY
SCALABILITY
EXPERIENCE
360° VIEW
THE IMPACT
Reduced sales planning time from one hour to just ten minutes, empowering the field team to focus on value-added activities.
Enabled real-time data access, fostering faster decision-making and more agile responses to market dynamics.
Created stronger, more meaningful connections with retail partners through personalized interactions and innovative engagement strategies.
Improved visibility into sales metrics allowed the team to tailor their approach to specific client needs, enhancing loyalty and trust.
Positioned Innocent Drinks as an industry trailblazer capable of adapting swiftly to changing market demands.
Reinforced the company’s commitment to innovation and sustainability by delivering superior customer experiences and operational excellence.
MEASURED SUCCESS
INSIGHTS
Insights advantage: Consumer Goods Cloud
Create custom dashboards to monitor key figures, team performance, and individual metrics to determine based on real-time insights and/or historical data.
Administrative tasks are now easier and faster. Using Salesforce Maps, field service teams can quickly determine valuable customer visits and create the best route in just ten minutes instead of an hour.