Sneakpeak Insights
Our latest insights, news and articles about the world of Consumer Goods Cloud, TPM, REX and more
A summary of how Salesforce TPM supports BOGOF and similar multi buy tactics
A common challenge for TPM systems are conditional promotions, like ‘Buy one get one free!’, ‘Buy 3, get all for 10€’ or rebates granted when the consumer scans a certain coupon in an app. These promotions represent rebates that are not granted on every participating product sold during the duration of the promotion, but only when the conditions are fulfilled.
Cannibalization in the context of TPM
Cannibalization is a very well-known phenomenon in the fast moving consumer goods industry. In the TPM context, it usually refers to an expected loss of sales caused by the introduction of a new or promotion of an existing product that partially displaces a similar item.
Ensuring the right product mix by listing management
Listings have a high impact on brand image and profitability. Thinking of the agreed prices and placements, the wrong product listing mix can turn into a loss of expected sales and market share.
A simple but flexible way to consider the impact of rebates on product price calculations
Salesforce TPM allows you to build up a complete price waterfall considering various rebates and sub sums, no matter if they are integrated from other systems or defined within TPM promotions.
Minimum Margin
In order to get a consumer good placed well on the shelves of a retailer, manufacturers often agree on a specific minimal retailer margin this product will be sold for. Such agreements add complexity to the daily work of a Key Account Manager.
Increase sales team and store efficiency
Guided selling supports sales organizations to establish standardized guided field activities and perfect stores in parallel.
Unlock potentials in daily route planning with Map based planning.
Many sales teams are losing sales and market share in the region by pre-defined inflexible routes or even no information where to go.
Omnichannel execution
Consumer Goods Cloud involves interactions with customers across channels