HQ sets the plan. The shelf determines the result
Peak & Peak helps consumer goods teams improve availability, shelf execution and promotion compliance across their priority stores.
We focus field teams on the stores and actions that matter most.
Where are you losing value today?
Retail execution is broad. These are the four starting points we meet most often.
Our approach
Business design and technology from one team. Scope what you need and leave out what you don't.
Define the standard
Picture of Success standards, known as PICOS, define what good looks like by channel and store segment. A weighted score shows compliance and helps field teams focus on the right gaps.
Designed so field teams can assess it in a normal store visit. Store and field team segmentation decides who visits where, and how often.
Equip the field
Visit planning, guided store actions and mobile execution that works offline. Image recognition added where it saves time or improves data quality.
Built on Salesforce Consumer Goods Cloud when a platform build is the right answer. An existing field tool is assessed before it is replaced.
Einblicke & Analyse
Nutzung von Daten zur Steuerung kommerzieller Prioritäten.
Schaffung von Datenfundamenten, die verschiedene Quellen zu einer 360-Grad-Ansicht vereinen.
Advanced Analytics zur Antizipation von Nachfrage- und Kategorietrends.
Segmentierung zur Optimierung von Targeting und Personalisierung.
Einbettung von Insights in tägliche Vertriebs- und Marketingentscheidungen.
